Strategy. Identity. Design.
Strategy. Identity. Design.
Healthcare technology moves fast—but real progress depends on connection. Centella helps close the gap between rapid innovation and everyday care, working alongside healthcare partners to make more possible for patients and providers alike.
We developed a name and brand identity that reflect Centella’s people-first mission. At the heart of the system is a huddle-inspired symbol, representing collaboration, care, and the collective strength of a diverse team. A calming palette of greens signals growth, generosity, and health, while reinforcing the warmth and humanity behind the technology.
The new name and identity helped clarify Centella’s role as a collaborative partner in healthcare innovation, strengthening internal alignment and supporting more confident engagement across partners and initiatives. The system was designed to scale alongside the organization as its impact grows. Created in partnership with Centella and Manifesto. Video design by 9 Miles Media.
Brand Naming, Creative Strategy, Identity Design, Applied Design