Strategy. Identity. Design.
Strategy. Identity. Design.
Benchmark Imaging & Display is a large-format print and display partner helping brands bring experiential, expo, and branded environments to life. A single banner can’t tell your whole story, and Benchmark knows it. Their work helps audiences not just see a message, but step into it, with display solutions crafted with precision and purpose.
We created a new identity system centered on a dynamic three-wall symbol inspired by the dimensional spaces Benchmark helps build. Bold typography and a vibrant palette reinforce their energetic, hands-on approach. The primary colors of blue, red, and yellow serve as a nod to the foundations of art and design, essential building blocks for creating limitless expression.
Brand Strategy, Identity Design, Applied Design