Strategy. Identity. Design.
Strategy. Identity. Design.
A single banner can’t tell your whole story, and Benchmark knows it. They help brands build immersive environments where audiences don’t just see a message—they step into it. Every display solution is crafted with precision and purpose.
We created a new identity system centered on a dynamic three-wall symbol that speaks to the spaces Benchmark builds. The bold typography and vibrant palette reinforce their energetic, hands-on approach. The primary colors—blue, red, and yellow—serve as a nod to the foundations of art and design, essential building blocks for creating limitless expression.
Brand Strategy, Identity Design, Applied Design