Strategy. Identity. Design.
Strategy. Identity. Design.
Urbandi began by building the shelf they couldn’t find—and kept building from there. What emerged was the only self-taught, family-founded furniture studio transforming real wood into elevated pieces that reflect each customer’s space, style, and story. To help express that difference, we created a refreshed identity system inspired by architectural drawings, material integrity, and the idea that furniture should feel personal to the people who live with it. The result is a brand designed to carry Urbandi’s craftsmanship and individuality across web, marketing materials, and the broader customer experience.
Creative Strategy, Brand Refresh, Identity Design, Applied Design
Identity system brought to life across digital and physical touchpoints in collaboration with Manifesto and web partners.