Strategy. Identity. Design.
Strategy. Identity. Design.
As competition in the category shifted toward cost-cutting, Oakwood faced the challenge of protecting its premium, quality-driven position. With purchasing decisions carrying greater professional risk than ever, the brand needed to project confidence, clarity, and long-term partnership.
Driven by the question “what’s possible?”, Oakwood relentlessly imagines and manufactures best-in-class solutions—from speaker grills to safety plastics to innovations yet to be invented. They approach every challenge as one team, invested in their own success and that of their partners.
We developed a new brand identity that visually embodies Oakwood’s spirit of imagination, innovation, and collaboration. Centered on a three-way intersection, the logo reflects the convergence of perspectives that drives their innovation and collective impact. Created in partnership with D/CAL.
Identity Design, Applied Design
Driven by the question “what’s possible?”, Oakwood relentlessly imagines and manufactures best-in-class solutions—from speaker grills to safety plastics to innovations yet to be invented. They approach every challenge as one team, invested in their own success and that of their partners.
We developed a new brand identity that visually embodies Oakwood’s spirit of imagination, innovation and collaboration.
The logo, centered on a three-way intersection, reflects the convergence of perspectives that drives their innovation and collective impact. Created in partnership with D/CAL.
Identity Design, Applied Design